Pantone, the color authority and provider of professional color standards for designers, announced its Color the Year selection for 2017. The color, a shade called “Greenery,” is a bright, hopeful yellowish green. The company expects that its selection, Pantone color 15-0343, will be one of the most popular colors worldwide in the New Year.
“Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose,” Leatrice Eiseman, executive director of the Pantone Color Institute, says.
Eiseman says that the color “speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy. Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”
Pantone looked to trends toward open spaces in both interior and exterior design – both in the increasing use of potted plants and greenery inside architectural spaces, and a growing emphasis on tall, floor-to-ceiling windows that give commanding views of green spaces outside. The company suggests painting a wall with the color or using it to give a piece of furniture a bright pop of color.
The company is also partnering this year with home-sharing juggernaut Airbnb to create an “experience” highlighting the color. The two will unveil their collaboration early in 2017.
Pantone also expects to see similar shades become popular in fashion, beauty, and graphic design.
Each year, the company takes a look at worldwide trends to select which color best embodies the mood of the coming year. Art, fashion, lifestyles and even travel trends are taken into account for the final selection. 2016 saw the selection of a pair of shades, the pale blue “Serenity” and smoky pink “Rose Quartz,” while 2015’s color was the red wine “Marsala.”